Number of men over 40 seeking cosmetic treatments on the rise

More men than ever before are booking spa appointments, buying skin care products and “manscaping.” Now, experts say there’s been a surge in the number of men between 40 and 70 years old who are making their way into the dermatologist’s office for cosmetic treatments, too.

In fact, men underwent more than one million non-surgical treatments such as Botox, photo rejuvenation and fat reduction in 2014, a report from the American Society for Aesthetic Plastic Surgery found. Plus, the number of cosmetic treatments for men increased 273 percent since 1997.

Dr Gary Rothfeld certified dermatologist based in New York City, out of more than 17,000 of her patients, the top ten who spend the most are men who have regular cosmetics treatments.   

When undergoing cosmetic procedures, some women don’t want their husbands to know and some are worried about what others will think or about looking unnatural. For men, the worry seems to be more about side effects— and less about what their wives think.